BUYER PERCEPTION
Anonymous interviews with the buyers who matter. Stop losing deals and customers you didn't need to lose.
Your buyers know it's easier to ghost you or give you polite feedback. Buyer Perception tells you what they really think and why it mattersNew Business: Find out why your team is really losing deals & getting ghosted - honest feedback on your buying process and what people think about you.Post Sales: Stop churning customers without knowing why - feedback from customers on why they really left and what you could have done to retain them.
Anonymity
leads to Honesty
Our expert promise means we never reveal names or employers - so they have nothing to lose by being brutally honest
Verified
Senior Buyers
LinkedIn and company email verification on every expert - no bots, no panels, no juniors. Real decision-makers sharing real feedback.
Reach the
unreachable
Senior buyers who ignore vendor calls will talk to us, because we're not selling them anything.
Your tech stack
has a blind spot
You've recorded every call, tracked every click, scored every lead and you still don't know why they ghosted you. We fill the gap your entire stack leaves open.
SIMPLE PRICING
Market Perception Study
£3,000Put your positioning, pricing, and messaging in front of verified buyers in your target market. Get honest, anonymous feedback on what's landing and what's costing you deals.
—
✓ 10 anonymised interviews with buyers in your target market
✓ Questioning tailored to your brief
✓ Patterns, objections & buying signals surfaced
✓ Structured insight summary with themes and verbatim quotes
Lost Deal Analysis
£5,000We reach out to decision-makers from deals you actually lost - and find out exactly why.
—✓ Direct outreach to your closed-lost contacts
✓ High-incentive sourcing for hard-to-reach buyers
✓ Deep-dive into why you lost: pricing, product gaps, competitive positioning, internal politics
✓ Patterns across multiple lost deals surfaced
✓ Comprehensive insight report with themes, quotes & recommendations
1. Share your brief
What do you need to know? We help you frame the questions that will get you actionable insight.
2. We source verified experts
Senior buyers in your target market, vetted for role, seniority, and relevant experience. You'll never see their names - but you'll trust their perspective.
3. Experts respond
Easy to talk freely - Anonymous conversations that capture tone, hesitation, and nuance that forms and surveys miss.
4. AI analysis + human review
Audio is transcribed, analysed, and synthesised. Compliance checks ensure nothing sensitive slips through.
5. You receive your Executive Summary
Actionable insights, key themes, specific quotes, and strategic recommendations. Delivered within 5 - 7 business days.
Ready to hear what your market
really thinks?
Buyer Perception - [email protected]
Completely anonymous feedback to
B2B companies in need of your expertise.
Earn up to £150 for 20 minutes of your time.
Every day, B2B vendors pitch you products that miss the mark:Features you didn't ask for
Pricing that makes no sense
Messaging that shows they don't understand your day-to-day realityYou could tell them the truth—but why would you? Anything you say to a salesperson becomes ammunition. Your honest feedback gets weaponised into a follow-up sequence.Meanwhile, the vendors who genuinely want to improve have no way to reach you. The result: bad products keep getting built, and you keep getting sold to.
Why senior buyers join Buyer Perception
1. Your identity is completely hidden
We never reveal your name or the company you work for. Your responses form part of an anonymised executive summary that helps B2B companies understand where they're going wrong.
2. Advisory work that fits around your schedule
We understand you're busy, that's why we've made it as easy as possible for you to share your expert thoughts and opinions in your own time- no live calls, no awkward conversations.
3. Consultant-level pay
Our 'Loops' range from £100 for 30 mins > £150 for 15 mins depending on the focus areas. We transfer funds directly to your bank account in less than 24 hours.
4. Your feedback leads to better products for your industry
Your feedback directly shapes product decisions, pricing, and go-to-market strategy at companies building for your industry.
How it works
1. You receive a brief
We reach out when a brief matches your experience—current role, seniority, and industry. You review the topic and decide if it’s a fit.
2. Record your feedback
Using our audio tool, answer the client’s questions in your own words. Typically takes 15-30 minutes. No prep, no slides.
3. We protect your identity
Your audio is transcribed and then deleted. AI synthesises your insights without any identifying details. The client never learns your name or company.
4. Get paid
£100-150 sent immediately after your Loop is verified. No invoicing, no chasing. We make payment via Bank Transfer in under 24 hours
Your data - Our Responsibility
Audio recordings are transcribed and permanently deleted within 24 hours. Transcripts are anonymised before any AI processing. We’re GDPR-compliant and never share identifiable information with clients.
Your participation is completely confidential
We will never share your details with our clients. Ever. And your employer will never know you've participated.
We screen every brief
Our AI compliance layer rejects “fishing” questions or requests for confidential data. You only see briefs that meet our ethical standards. If something feels off, you can decline with no consequences.