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Anonymous 1:1 · Edition 005 · September 2026

Buyer Perception

Buying Technology in a Global Enterprise Company is very, very arduous.

A Senior TA Leader on What Kills Technology After the Sale

Buyer Persona:
Senior TA Leader
Employer:
Global consumer business
Company Size:
10,000+

Technologies covered

TA PlatformsAssessments

Topics covered

ImplementationInternal sellEvaluation criteriaCustomer success

Stage

EvaluationImplementationChurn

Prepared by

Gordon Smith

Founder, Buyer Perception

Buyer Perception

Most vendors measure adoption by logins. The risk is you do not know who is pushing adoption on the client side and how they are doing it.

This conversation is with a senior talent acquisition leader who has managed global technology portfolios across organisations of more than ten thousand people. They have bought, built the business case for, implemented, and removed enterprise TA platforms and designed year-on-year adoption programmes to make the ones they kept actually deliver.

What stood out wasn't what they thought about vendors. It was what happened after they left an organisation. The technology they'd spent years evaluating, purchasing and implementing was being considered for removal within a couple of years, not because it stopped working, but because the person who made it work was no longer there.

Gordon Smith, Buyer Perception

“Procurement might make us put other vendors in the mix - and we have to have a good business case for not utilising them”

When you're evaluating new technology, who's actually involved in that decision?

It depends on the tech, but I would set up a project team with different vantage points - whether it be from the TA or HR space, or the psychology space if you're looking at assessments. A full RASCI, governance, ownership. And then the IT business partner - if a company has one, they are second to none. They know what else is in the mix with other HR technologies, where we're looking, what problem we're trying to solve.

And then procurement and risk. I don't think it's valued enough on the other side of the fence how tightly you should be looking at the procurement and risk teams, because they are hugely involved. Sometimes they might make us put a couple of vendors in the mix because there are existing partnerships elsewhere across the company already. You might not want those solutions, but you need to take a look at them, and you have to have a good business case for not utilising them.

So a vendor might assume they're talking to the decision-maker, but that's just the beginning?

When you're talking about small companies under 5,000, they can be more agile. The person typically has full ownership of the budget, so they can make their own decisions. When you get into medium 10,000 - 25,000, it's a bit tighter. When you get into large global, 25,000 person+ companies it's very tight. It's a lot of red tape. But having been in those organisations, it is for good reason.

“Even if I saved the company $500k by taking out tech that wasn't hitting the mark - I don't just get it back”

What does it actually take to get a new technology approved in a large global organisation?

What you're doing is making a business case for the budget. It's not a budget that's given to you. You fill out massive forms, what's the business challenge we're trying to solve, all the right questions. Then it goes to a committee who look at it from an overall HR standpoint. Where are we going to invest? What are our core priorities for the people agenda? And where does this fit in the mix?

So you really gotta really want it, because it can be very, very arduous.

And if you remove a technology that isn't working - do you get that budget back?

Even if I saved $500,000 a year taking out one technology because it's not hitting the mark or people are underutilising it - what that didn't mean is I get the money back to do something else with it. If I wanted a new technology, I would still have to apply for strategic funding.

Sometimes I would see people keep tech projects running even though it wasn't showing a great ROI. I understand why, but to me that's not good business sense. I look at the money as if it's my money. I'm not going to be paying for something that's not adding significant value.

Buyer Perception

When tech isn't delivering, most buyers blame the product. This buyer looked at their own organisation first.

“The Tech works, the problem is you're not using it”

When technology isn't delivering, is the problem usually the product?

What really irritates me about others that put tech in is not fully embedding it and not following through on it. Because oftentimes you hear, "Oh, the tech didn't really work, or it wasn't that great." No. The tech works. The problem is you're not embedding it, you're not using it.

We need to ask - What's the organisational readiness? Do your recruiters have enough time to utilise it? Is it plugged in the right way so they don't have to open up twenty different tabs? Because if it's just adding time to their schedule when actually what we want to be doing is making things more efficient, that's a problem.

So how did you solve that?

I would run a two-to-three-month programme with my global teams. An ongoing incentive that made it competitive: different teams, prizes, weekly modules. Much more interactive: You'd hear people saying 'I'm trying this', 'I'm seeing this', 'I'm struggling with this'. And then I could identify super users and ask them to lead those teams.

You're not going to get everybody on the team onboard. But if you can get a higher volume, then you stand to leverage the ROI. And you've got to do it year on year. It's not a one-and-done.

“I look at the money as if it's my money. I'm not going to be paying for something that's not adding significant value.”

Senior TA Leader, Global consumer business

“I wasn't there and they weren't doing that”

What happened when you left?

I think they're looking at taking it out a couple of years later. Because guess what? I wasn't there and they weren't doing that (focus on ongoing usage).

And that's the problem. If you're going to do it and you've earned that cost from the organisation for it, you need to make sure that it's embedded in order to receive your ROI from it.

How did you track whether technology was actually delivering?

I set up a scorecard - a generic one that I wanted for every technology so it remained the same. What is the tech? Where are we with it right now? What is the strategy going forward? What is it netting us? So that every quarter or half-year, we could take a look and say: is it meeting our needs? Do we need to invest more? At what point do we say it isn't working?

It wasn't just about me saying I'm cancelling this tech, we had a clear structure and strategy.

From this interview

$500K

saved annually by removing underperforming tech, budget not returned

20

browser tabs open if the tech isn't plugged in properly

2-3 months

annual adoption programme, run every year

2 years

after the champion left, the technology was being reviewed for removal

This edition is part of an ongoing series of anonymous buyer interviews conducted by Buyer Perception. Every participant's identity is protected. No company names, product names, or identifying details are included.

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